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Spanish top soccer league LaLiga announced a partnership with Sorare to offer fans with NFTs of all players. The Spanish League was one of the leagues still missing in the game and collectors/managers will be happy with the deal being finalized
The soccer digital cards marketplace, built on the Ethereum blockchain, Sorare has signed a non-fungible token partnership deal with the Spanish top division LaLiga. Current FC Barcelona defender Gerard Pique is one of the platform’s early investors.
With the deal in place, Sorare can now finally launch NFTs based on all of the players playing in the league, which players, fans or managers in the game can buy, trade, and play with.
Based on UEFA’s coefficients, Spanish LaLiga Santander is currently the number two soccer league in the world, behind the English Premier League. With the deal, it has become the first of the top 5 leagues to sign a major NFT partnership.
Sorare’s marketplace has 500k registered users at the moment. They can select digital playing cards from more than 180 soccer clubs. The platform is targeting to have deals in place with all the top 20 leagues in the world by the end of 2022.
The platform’s partnership with LaLiga also includes Spain’s second division, LaLiga Smartbank. Clubs from these leagues will generate additional revenue via the new category of NFT licenses.
Javier Tebas, the president of LaLiga, said:
“At LaLiga we are always looking for innovative ways to offer our fans new and exciting experiences and to broaden the appeal of our competition, the greatest in the world,”
Tebas added:
“This partnership with Sorare, the most exciting sports NFT projects today, enables us to reach new audiences globally and gives existing fans additional ways they can get involved with the players and the clubs they love.”
In its mission to have the global top 20 leagues licensed by the end of 2022, Sorare has obtained individual licenses for legendary clubs like Bayern Munich, Liverpool, Juventus, and Paris Saint-Germain. With this new deal, the platform now has access to players from almost all the top 100 soccer clubs in the world.
CEO and co-founder of Sorare, Nicolas Julia, said:
“This partnership isn’t just a sign of Sorare’s growing leadership in the NFT sports space, it is a major signal of intent by the sporting world that it sees Sorare’s unique ability to connect fans with sports through NFTs as a crucial part of their plans for the future.”.
Since the beginning of the year, Sorare has seen card sales volume jump to around $130 million. The platform was founded in 2018 with a mission to become “the game within the game” where people can connect through their shared passion for football. Over the past years, the platform has established itself as a trusted marketplace where fans can collect, scout and trade official digital cards.