Meta may be making a fresh push into digital payments, this time with stablecoins. The company has reportedly held early talks with crypto infrastructure firms about using stablecoins to handle cross-border payouts—particularly for content creators on platforms like Instagram.
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According to a report by Fortune, Meta has reached out to crypto infrastructure companies to explore how stablecoins could be used to simplify and reduce the cost of global payments. These early discussions are focused on finding ways to avoid high wire transfer fees by using blockchain-based alternatives.
One potential use case involves Instagram, where stablecoins could be used to pay creators small amounts—such as $100—in local markets. Compared to traditional banking systems, stablecoins offer faster settlement and lower fees for these micro-transactions.
Meta’s interest in stablecoins comes alongside a shift in its leadership. Ginger Baker, a former board member at the Stellar Development Foundation, joined Meta as VP of Product in January 2025. She is reportedly playing a key role in shaping Meta’s stablecoin direction and helping guide internal discussions on the topic.
This marks a new step in Meta’s continued exploration of digital payments, after the company shelved its earlier Libra (later Diem) stablecoin project in 2022.
Meta is not alone in looking into stablecoins. Visa is investing in BVNK, a stablecoin payments network, as part of its effort to improve cross-border business transactions. Interest in the sector continues to grow, especially as the U.S. works on stablecoin regulations aimed at bringing more clarity and structure to how these assets are used.