Kings of Leon is releasing new album as NFT

Kings of Leon are the latest among artists to jump on the NFT train. The band are releasing a new album, “When You See Yourself”, this Friday, and have announced it will be accompanied by a digital art collection named NFT YOURSELF. Some of the band’s most popular songs are ‘Sex on Fire’, ‘Use Somebody’ and ‘Closer’.

There will be three type of NFT coming out. A first is a special album package, a second type offers live show perks like front-row seats for life, and a third provides exclusive audiovisual art. All three NFT are designed by the band’s creative partner Night After Night; the smart contracts and intelligence within the tokens were developed by YellowHeart, a company that aims to use blockchain technology to promote the music industry and improve the direct-to-fan relationships, thereby enhancing both the lives of the artists and the fans.

The NFTs will be available for two weeks on Yellowheart and after that time, no further tokens will be made and the NFT will become a collector’s item. The token is priced at $50 and includes enhanced media, a digital download of the album and a limited-edition vinyl.

There will also be NFT auctions for six “golden ticket” experiences that include lifelong front-row seats to any Kings of Leon concert and complete VIP experiences.

Yellowheart Founder and Chief Executive, Joh Katz expressed his excitement on the upcoming release and NFT by stating that:

“Over the last 20 years we’ve seen the devaluation of music. Music has become great at selling everything except music. There’s been a race to the bottom where, for as little money as possible, you have access to all of it. Previously, it cost $20 to go get one song. It’s early stages, but in the future, I think this will be how people release their tracks: When they sell a 100,000 at a dollar each, then they just made $100,000.”

The Kings of Leon new album will be released on Friday and also will be available by the usual means on platforms such as Spotify, iTunes, Apple Music, Amazon.

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