Crypto News
| Published On Feb 10, 2022 1:49 am CET | By Peter Siu

Zynga Moves All-In on NFT Gaming

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Mobile gaming giant Zynga is readying the launch of its first non-fungible token (NFT) games and set to to conquer the space of NFT gaming.

The growth will also include more alliances, partnerships and potential acquisitions that will be announced before the end of this year’s second quarter,

Speaking with crypto news authority Coindesk, Matt Wolf, Zynga vice president of blockchain gaming, said that his firm is securing new alliances, partnerships and potential acquisitions that will spur its growth:

“We’re fully tuned up to do acquisitions on the [Web 3] game publisher side. We’ve got a long history of growth through acquisition.”

Zynga’s VP said that they are still learning and will continue to do so as it expands its team of blockchain experts from 15 to 100 people.

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“We are taking our community building seriously. We are ramping up that team deeply. When we ignite the community, we will be actively engaged with that community, myself included.

We’re humble about this. Yes, we’re a very successful mobile games publisher. But we don’t have any experience building Web 3 games. We’re getting it. We’re not learning until we’re publishing in that market.”

Wolf further noted that to “future proof” the business, they must move fast, yet with eyes and ears open.

“We know that in order for us to go fast, and be responsible to our company and our consumers and employees, we need to surround ourselves with capability, which we can get very quickly through alliances and partnerships.”

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He added:

“We have to be really careful and actively listen and deeply understand who the cohort is that are consuming these blockchain games right now, who are collecting these NFTs”

Zynga partnered with blockchain infrastructure company Forte in 2021.

Peter Siu

Peter is a former poker-pro, turned crypto enthusiast with 8+ years’ experience in operational roles dealing with all online gaming verticals within large iGaming companies, including Flutter and Entain. Now an expert in the field of Sports Betting, Casino, iGaming, and Poker, he is our team leader and editor. When not working, Peter can be found in the gym or playing sports like football, tennis and more recently padel.