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Trump Media and Technology Group is moving into financial services, with plans to launch a lineup of exchange-traded funds under the Truth.Fi brand. The company revealed a new partnership with Crypto.com and Yorkville America Digital to bring the ETFs to market, focusing on digital assets and U.S.-based investments.
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According to the announcement, the ETFs will emphasize a “Made in America” theme, blending traditional financial products with the rising popularity of digital currencies. While regulatory approval remains pending, the launch is expected to take place before the end of the year.
Devin Nunes, CEO and Chairman of Trump Media, described the collaboration as an important move for the company. “This agreement is a major step forward in diversifying TMTG into financial services and digital assets. We’re gratified to work with great partners, Crypto.com and Yorkville America Digital, and look forward to bringing ETFs to the market for investors who believe both the American economy and digital assets are poised for tremendous growth,” said Nunes.
Crypto.com will support the project by offering global distribution for the new ETFs. The platform’s co-founder and CEO, Kris Marszalek, explained how the deal aligns with their broader strategy. “Crypto.com is the leading platform to bridge crypto and traditional finance, and this agreement is a testament to those capabilities,” Marszalek said.
Yorkville America Digital will also play a key role. As an asset manager focused on ETFs and digital investment products, the firm brings experience in structuring and launching similar funds.
The joint effort between Trump Media, Crypto.com, and Yorkville sets the stage for a financial product that aims to appeal to both digital asset supporters and traditional investors with a U.S. market focus.