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2020/21 Champions League winners Chelsea Football Club, announced on Monday the signing of a three-year partnership with technology and betting company Parimatch Tech. Part of Parimatch International (PMI), the subsidiary promotes the Parimatch brand globally, and provides marketing solutions in the betting and entertainment industry.
For the next three seasons, Parimatch will use Chelsea’s brand and a number of digital, social and logistical assets to create mutual branding opportunities.
Parimatch’s CEO, Anton Rublevskyi, discussed the partnership in a press release:
“Chelsea’s distinct flair, determination and passionate spirit are a perfect complement for Parimatch’s sporting enthusiasm and ambition. Being named an official partner of the European Champions for 2020/21 is a huge honor and responsibility for the brand we represent globally”.
Guy Laurence, Chelsea FC CEO, said about this new deal:
“Last year was immensely successful for Parimatch as they expanded and opened new markets, while launching several game-changing projects. Chelsea also showed its excellence, becoming European champions for the second time in our history! We are excited and proud of this partnership and the opportunities it brings”.
Parimatch currently has other partnership agreements with football clubs such as Juventus, Leicester City, and Everton and works with several sports federations. The tech company works with a large number of ambassadors, which include MMA’s Conor McGregor, UFC fighters Petr Yan and the Shevchenko sisters. Even former boxing champ Mike Tyson is signed up.