Sportradar Finalizes IMG ARENA Deal Adding 70+ Sports Partnerships

Sportradar Group AG has completed its acquisition of IMG ARENA and its global sports betting rights portfolio from Endeavor Group Holdings, Inc. and OB Global Holdings, LLC, marking a major milestone in the company’s expansion strategy.

Good to Know

• The acquisition adds 70+ rightsholder partnerships and 38,000 official data events.
• Sportradar now covers over 1 million matches annually across 14 sports.
• The deal structure gives Sportradar $225M in total consideration, not a cash outflow.

The acquisition strengthens Sportradar’s position as a global sports technology and content leader, particularly in highly bet-on sports such as soccer, tennis, and basketball.

Expanding a Global Content Network

The newly acquired IMG ARENA portfolio brings relationships with more than 70 international sports rightsholders, delivering roughly 38,000 official data events and 29,000 live streaming events each year. With this addition, Sportradar’s total coverage now exceeds 1 million sporting events annually across six continents.

This acquisition significantly boosts Sportradar’s content distribution and product innovation capabilities, integrating IMG ARENA’s rights into its scalable global platform. The company expects to leverage these assets across its network of operators and media clients to create more dynamic data-driven fan experiences.

Financially Accretive Deal Structure

In a unique arrangement, Sportradar did not make any payment to acquire IMG ARENA. Instead, the transaction provides Sportradar with $225 million in total financial consideration, comprising:

1. $122 million in cash prepayments from the seller to certain sports rightsholders
2. $103 million to be paid directly to Sportradar over a two-year period, subject to standard purchase price adjustments
3. The company expects the acquisition to be accretive to adjusted EBITDA margins and free cash flow, while fueling growth in revenue and profitability.

Carsten Koerl, Chief Executive Officer of Sportradar, said the acquisition reinforces the company’s leadership in global sports data and betting technology:

“We are pleased to complete the acquisition of IMG ARENA. This marks a significant milestone for Sportradar expanding our access to premium sports content that strengthens and complements our already robust global portfolio and capabilities. With this, we are uniquely positioned to deliver even more immersive, data rich experiences to our clients, partners and fans around the world while accelerating innovation at scale across the global sports ecosystem.”

FAQ

What does Sportradar gain from acquiring IMG ARENA?

Access to over 70 rightsholders, 38,000 official data events, and 29,000 streaming events across major sports.

Did Sportradar pay for the acquisition?

No. The transaction structure provides Sportradar with $225 million in consideration, including cash prepayments and payments to Sportradar.

How does the deal impact Sportradar’s financials?

It is expected to boost adjusted EBITDA margins and free cash flow while expanding revenue growth.

Which sports are covered under IMG ARENA’s portfolio?

The rights portfolio includes global coverage in soccer, tennis, basketball, and 11 other sports.