Ripple has started a new pilot project focused on smallholder farmers in Colombia. For this, the company has teamed up with Mercy Corps Ventures and traceability tech firm WËIA to bring transparency and financial support to the agricultural supply chain—this time centered around panela, a type of unrefined cane sugar.
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The new initiative falls under Ripple Impact’s “Unlocking Opportunity” program. The goal is to use blockchain to improve both transparency and financial access for small-scale agricultural producers. Ripple is leaning on the XRP Ledger (XRPL) for the project, citing its fast transactions, low cost, and carbon-neutral design as key advantages.
The pilot centers around a new system developed by WËIA that allows farmers to tag their products with QR codes. These codes carry verified data about how and where the panela was produced. Buyers can scan them to confirm sustainability and ethical practices—a growing demand in global food supply chains.
In addition to better tracking, Ripple and its partners are introducing a “Farm Now, Pay Later” system. Farmers can access seeds and other inputs before the harvest, then pay back once their crops are sold. This deferred payment model aims to reduce cash flow issues that have long limited production and income.
The program will test three main ideas:
Ripple believes blockchain can play a real role in solving these challenges. “This pilot offers a unique opportunity to demonstrate real-world applications of blockchain to improve traceability in agriculture, creating pathways for smallholder farmers to access financial services, improve livelihoods and ensure compliance with global sustainability regulations,” the company explained.
With nearly half of the participants being women, the pilot also takes a step toward more gender-inclusive farming programs. By connecting small-scale producers with financing and clear market information, Ripple and its partners aim to show how blockchain can directly support underserved communities.