Crypto News
| Published On May 28, 2025 2:40 am CEST | By Peter Siu

Report: Memecoins Drive First Time Crypto Investments in 2025

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Crypto adoption is gaining momentum across several countries, and Gemini’s 2025 Global State of Crypto report shows the shift clearly. More people in the US, UK, France, and Singapore are now investing in digital assets compared to last year.


Good to know

  • Global ownership rose from 21% in 2024 to 24% in 2025 across key countries.
  • Trump’s Bitcoin policies are drawing more interest from new investors.
  • Memecoins continue to serve as an entry point for many crypto holders.

Gemini’s latest report reflects increasing enthusiasm for crypto worldwide. After years of stable numbers, 2025 saw meaningful growth. France and the UK showed the largest jumps in ownership. France moved from 18% to 21%, while the UK saw the biggest increase, from 18% to 24%. In the US, ownership climbed to 22%, and Singapore edged up to 28%.

According to Gemini’s Chief Operating Officer Marshall Beard, “The United States has proven itself as a global leader in web3 and blockchain technology with the addition of Trump’s pro-crypto policies, which is a significant change from the previous Administration.”

Those changes include the creation of a Strategic Bitcoin Reserve, a reshuffle of SEC leadership, and support for legislation around stablecoins and digital asset rules. Gemini’s report found that nearly 23% of non-owners in the US said these new policies improved their trust in cryptocurrency. In the UK and Singapore, 21% and 19% of non-owners shared similar views.

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Memecoins also played a central role in attracting new users. Globally, 94% of those who bought memecoins also owned other types of crypto. In several countries, including the US and Australia, around 30% of memecoin buyers started with those assets before expanding to traditional cryptocurrencies. France leads in memecoin ownership, where 67% of crypto users hold them.

The report also found that 39% of US crypto holders now invest in ETFs, up slightly from 37% in 2024, reflecting the influence of spot ETF approvals.

Crypto also remains popular among younger generations. Millennials and Gen Z respondents showed the highest participation, with 52% and 48%, respectively, having owned crypto at some point.

Gemini’s 2025 survey included responses from over 7,200 people across six countries: the US, UK, France, Singapore, Italy, and Australia. Italy and Australia were added this year, so year-over-year data was only tracked for the other four.

Peter Siu

Peter is a former poker-pro, turned crypto enthusiast with 8+ years’ experience in operational roles dealing with all online gaming verticals within large iGaming companies, including Flutter and Entain. Now an expert in the field of Sports Betting, Casino, iGaming, and Poker, he is our team leader and editor. When not working, Peter can be found in the gym or playing sports like football, tennis and more recently padel.