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On Wednesday, Philippines-based fintech and digital payments firm, PayMaya, launched new features on its app allowing users to buy, sell, and earn crypto.
By expanding into crypto services, the company is showing strong leadership in the financial sector boosting the adoption of cryptocurrencies among Filipinos.
PayMaya is both an electronic money issuer (EMI) and virtual asset services provider (VASP), licensed by the central bank of the Philippines, Bangko Sentral ng Pilipinas. Within the country, its has the largest base of digital payments users with more than 40 million registered users.
Pltaform users can now buy major cryptocurrencies such as Bitcoin and Ethereum on the app with their existing accounts thereby offering a seamless experience.
PayMaya president Shailesh Baidwan, said about crypto’s rising popularity in the Philippines:
“With the PayMaya e-wallet already a part of their everyday life for daily purchases and transactions, our customers now want to be able to buy and earn crypto smartly and seamlessly. That is why we are making it an integrated feature in our e-wallet app.”
Users will also be able to buy and sell crypto such as Cardano (ADA), Chainlink (LINK), Uniswap (UNI), Solana (SOL), Quant (QNT), Polkadot (DOT), Polygon (MATIC), and Tether (USDT).