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One of the most prominent sports NFT projects around currently, Ethereum fantasy soccer game Sorare, has signed a new deal with the US Major League Soccer (MLS).
With the multi-year agreement in place, Sorare will launch NFTs for all players of the fastest-growing sports league in North America.
Ryan Spoon, Sorare Chief Operating Officer, said:
“We’re excited to welcome Major League Soccer to our Sorare family. Our global community of sports fans are eager to start collecting and playing with their favorite teams and players from the league.
From collectors to first-time NFT buyers, our NFT x Fantasy model uniquely engages fans with the sport they love in a way that goes beyond just spectating, and makes them feel truly connected to each team, player and game.”
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Chris Schlosser, Major League Soccer’s SVP of Emerging Ventures, said:
“At Major League Soccer, our Emerging Ventures team is always looking two steps ahead to offer our fans enriching experiences and to expand our global reach, including in LATAM and Asia.
We’re excited to continue our progressive approach to bring NFTs to MLS with industry-leader Sorare. Utilizing the latest technology to provide fans the opportunity to add MLS players and future stars to their personal collections and give them an interactive free-to-play fantasy soccer game made Sorare the obvious choice.”
The deal is a huge milestone for Sorare and is its first U.S. deal since the company opened its U.S. office at the end of 2021, underlining its growing dominance in the U.S.
Sorare is looking to expand beyond soccer and signing the MLS is a big step to further establish its product in the U.S. market and its famous sports leagues, such as the MLB, NBA, NFL and NHL.