KuCoin Names Adam Scott as First Global Brand Ambassador

Crypto exchange KuCoin is stepping into professional sports with a three-year partnership with golf star Adam Scott. The deal, valued in the eight-figure range, makes Scott the platform’s first Global Brand Ambassador and signals a new era for the exchange as it seeks to strengthen its global profile.

Good to know

• The partnership runs for three years and is worth eight figures.
• Adam Scott is KuCoin’s first Global Brand Ambassador.
• Scott has earned more than $60 million in career prize money.

Crypto Meets Golf

KuCoin has become one of the world’s largest digital asset exchanges, and now it’s turning to sports to expand its reach. By joining forces with Scott, a Masters Champion and one of golf’s most respected players, the company aims to blend the discipline and integrity of the sport with the forward momentum of cryptocurrency.

Scott, who is from Australia, remains one of the most recognizable figures in golf. He famously won the 2013 Masters Tournament, becoming the first Australian to capture the Green Jacket. Across his career, he has claimed 14 PGA Tour titles and more than 30 worldwide professional wins, with estimated career earnings of over $60 million.

For KuCoin, the collaboration is about more than visibility. The exchange says Scott embodies values it holds central to its mission: trust, precision, resilience, and innovation.

Scott said the partnership feels timely:

“It is an honour to partner with KuCoin as their first Global Brand Ambassador. I firmly believe that cryptocurrency will play an important role in the future of finance, and I am personally interested in how it empowers people worldwide. I am looking forward to working closely with KuCoin as we build something special together.”

KuCoin CEO BC Wong described the partnership as a strategic move to connect with a wider audience:

“This partnership with Adam Scott marks KuCoin’s first official crossover into sports. His reputation, resilience, and consistency make him the ideal partner as we expand our global horizons. We are proud to welcome Adam Scott into the KuCoin family.”

As far as we know this is also the first ambassadorship that a pro golfer has signed up with a crypto exchange.