KuCoin Launches in Thailand with Licensed Local Exchange

KuCoin is making a move into Southeast Asia by launching a licensed crypto trading platform in Thailand. This expansion adds another major name to a local market that already includes several regulated exchanges.

Good to know

• KuCoin has entered the Thai market through ERX, which now operates as KuCoin Thailand.
• The new exchange is licensed by Thailand’s SEC and offers local users a dedicated app.
• KuCoin will compete with eight other licensed exchanges, including Bitkub, which leads the market.

The strategy centers around ERX Company Ltd, which recently rebranded as KuCoin Thailand. ERX already held a license from the Thai Securities and Exchange Commission to operate as a digital asset exchange. With this structure in place, KuCoin can begin offering trading services tailored to Thai users.

Att Tongyai Asavanund, chief executive at ERX, confirmed the company’s local focus. “We’re strengthening our ability to offer localized solutions tailored to the Thai market,” he said.

KuCoin Thailand has already absorbed ERX’s existing user base. The platform now runs under the KuCoin brand, and its mobile app is live on both Android and iOS.

Thailand Crypto Exchange Market Is Already Competitive

While KuCoin’s arrival adds another major option for crypto users in Thailand, the company will have to compete with eight other licensed platforms. These include well-known names like Bitkub Online, Gulf Binance, Upbit Exchange, and InnovestX Securities.

Bitkub remains the largest crypto exchange in the country. Based on CoinMarketCap data, Bitkub handles roughly $70 million in daily trading volume, giving it a strong lead over other players.

KuCoin brings global experience and a strong brand, which may help it gain traction in Thailand’s fast-growing digital asset sector. However, standing out in a market already populated by regulated competitors will require sharp execution and a clear value proposition for local users.

The company’s entry also reflects broader regional interest in crypto adoption. With more exchanges seeking regulatory approval, countries like Thailand are becoming important testing grounds for how crypto platforms scale under formal supervision.