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Bitcoin will now be listed as a treasury reserve asset on GameStop’s balance sheet. Known for its stock market mania in 2021, the video game retailer disclosed that the decision was unanimously supported by its board.
Recent SEC filings indicate that GameStop is implementing Bitcoin as a component of its plan to optimize shareholder value. In addition to stablecoins denominated in US dollars, the cryptocurrency will broaden the company’s investment portfolio.
The filing noted, “On March 25, 2025, we announced that, as part of our revisions to the Investment Policy, the Board approved the addition of Bitcoin as a treasury reserve asset, alongside U.S. dollar-denominated stablecoins, to diversify the Company’s investment portfolio… a portion of our cash or future debt and equity issuances may be invested in Bitcoin. We have not set a maximum amount of Bitcoin we may accumulate, and may sell any Bitcoin we may acquire.”
This flexible approach allows GameStop to adjust its Bitcoin holdings as needed. The company, currently holding around $4.76 billion in cash, has yet to specify how much of its reserves will be allocated to Bitcoin.
GameStop’s decision aligns with moves by companies like MicroStrategy and Tesla, both of which hold significant Bitcoin reserves. CEO Ryan Cohen had hinted at the shift for months, and the official announcement led to a 6% jump in GameStop’s stock price.
Meanwhile, Bitcoin’s value remains strong. At the time of the announcement, it was priced at $88,225, marking a 1.2% rise over the past 24 hours.
This strategic move positions GameStop alongside major corporations leveraging Bitcoin as a hedge against economic uncertainty. The company’s willingness to embrace digital assets highlights its evolving approach to financial management.