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Floki is initiating an extensive advertising effort in Times Square, New York, planning to broadcast its promotional content non-stop on a massive HD LED billboard starting March 15.
The goal of this campaign is to capture the interest of both locals and tourists alike, enhancing the visibility of the memecoin.
Positioned strategically near the Nasdaq billboard, Floki’s ad will be showcased at 1500 Broadway on the corner of West 43rd Street, ensuring high visibility.
The billboard, boasting dimensions of 56 feet wide by 29 feet high, rises over five stories and spans 1,624 square feet, dwarfing the typical size of a Manhattan apartment.
Floki’s advertisement is scheduled to appear in 10-second bursts, with a minimum of four appearances every hour during the 20-hour operational period of the billboard from 6 a.m. to 2 a.m. This schedule guarantees that the ad will be displayed over 7,440 times throughout the campaign duration.
The choice of 1500 Broadway Spectacular as the campaign’s backdrop aims to engage a broad audience. Times Square’s foot traffic, reaching about 330,000 people daily and totaling up to 50 million visitors annually, underscores its status as a top tourist destination in the U.S.