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Donald Trump, a U.S. presidential candidate, recently showcased his enthusiasm for Bitcoin (BTC) during a speech to over 3,000 attendees at the Bitcoin Conference. To further emphasize his stance, he has introduced a new line of Bitcoin-themed sneakers through his website, Trump Sneakers.
This week, Trump Sneakers, a Trump-owned e-commerce platform, launched a range of exclusive footwear. The highlight of the collection is a high-top, Bitcoin-themed sneaker priced at $499 per pair. Despite the premium price, the 1,000 pairs of bright orange sneakers sold out swiftly. “These exclusive sneakers celebrate the future of finance and the leadership of President Trump, boldly emblazoned with a prominent Bitcoin symbol,” reads the product description. These shoes aim to appeal to both crypto enthusiasts and Trump supporters.
Additionally, the site offers 1,000 pairs of low-top sneakers in bright orange and 1,000 in black, each priced at $299. The choice of orange is significant as it symbolizes support for Bitcoin, the world’s largest cryptocurrency by market cap. High-tops and low-tops refer to the height of the shoes relative to the wearer’s ankle.
By Thursday morning, the high-top, bright orange sneakers were completely sold out. These pre-order sneakers have already begun appearing on secondary markets like eBay, with some listings reaching as high as $2,500.
Trump Sneakers is operated by CIC Ventures LLC, a company wholly owned by Trump, as disclosed in his 2023 financial report. The website clarifies that this initiative is separate from Trump’s political campaign and asserts that the sneakers are neither designed nor manufactured by Trump or his associates.
The Bitcoin sneaker launch coincided with Trump’s recent address at the Bitcoin Conference in Nashville. During his speech, he vowed to dismiss SEC head Gary Gensler and establish a strategic Bitcoin reserve if elected. Trump stated he would be a “pro-Bitcoin” president, committing not to sell the 213,239 BTC currently held in U.S. government wallets.