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Crypto services company NYDIG and professional services giant Deloitte are teaming up to help businesses of various sizes incorporate digital assets, such as Bitcoin, into their operations.
Announced on Tuesday, the two have agreed to a strategic alliance that will enable NYDIG to grow its client base while strengthening Deloitte’s digital asset offerings.
The partnership will allow NYDIG to offer Bitcoin products in banking, consumer loyalty, rewards programs and employee benefits to the consultant’s customers. Deloitte’s client list include 90% of the Fortune 500 companies in addition to 7,000 private firms.
An early example of the collaboration is NYDIG’s Bitcoin Savings Plan, unveiled in the beginning of the year which enables employees to convert part of their salaries into Bitcoin.
Yan Zhao, president of NYDIG, said:
“We envision a world where traditional financial infrastructure works alongside digital asset infrastructure to deliver clients a best-in-class experience with the highest standards of regulatory compliance.
We’ve already started the journey of bringing Bitcoin to all by embedding Bitcoin wallets into existing user experiences, powering bitcoin rewards programs, and enabling Bitcoin-secured lending. Deloitte is the perfect collaborator to help companies take the next step to efficiently execute on these types of projects and meet customer demand with a high level of rigor.”
Richard Rosenthal, Deloitte’s digital assets banking regulatory practice lead and principal, said:
“The future of financial services will center around the use of digital assets, and we are focused on advising our clients on ways to engage in a regulated and compliant way.”
Following a successful $1 billion financial injection in the beginning of the year, NYDIG received a company valuation of over $7 billion. The firm detailed to use the funds to “further develop NYDIG’s institutional-grade Bitcoin platform using recent upgrades to the Bitcoin protocol with capabilities such as Bitcoin and Lightning payments, asset tokenization, and smart contracts.”