Stablecoins are gaining traction fast in 2025, and Coinbase believes they are leading a major shift in how money moves across the world. In its latest research report, the crypto exchange calls this year a turning point for stablecoins, highlighting their growing use among consumers, businesses, and institutions.
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Coinbase points to fresh data showing that stablecoins are becoming a core part of financial activity across many sectors. According to research by The Block Pro Research for Coinbase, interest from Fortune 500 firms in using stablecoins more than tripled from last year. The number of companies either using or considering stablecoins has jumped by over 200%.
Small and medium-sized businesses are also showing interest. Around 81% of crypto-aware SMBs say they are open to using stablecoins, mainly to save money on transactions and improve efficiency.
Stablecoins are now a major force in on-chain payment activity. December 2024 recorded the highest-ever monthly stablecoin transfer volume at $719 billion, with April 2025 close behind at $717.1 billion. Coinbase explains that more users are turning to stablecoins because they offer fast, low-cost cross-border payments and help reduce financial friction.
These tokens are increasingly used for real-time transactions, payroll automation, and as tools for managing inflation. For the unbanked or underbanked, stablecoins can bridge access gaps, offering financial services where traditional banking falls short.
Coinbase’s report mentions that over 161 million people worldwide currently hold stablecoins. The growing supply and user base highlight how stablecoins are becoming more than just a niche part of crypto—they are moving toward widespread utility.
With more businesses and users recognizing the practical advantages of these digital assets, Coinbase says the trend looks set to accelerate.