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Brian Armstrong, the CEO of Coinbase has outlined ten innovative ideas in the cryptocurrency space. His message, delivered via Twitter (formerly known as Twitter), emphasized the importance of capitalizing on the current bear market for development and progress.
Armstrong introduced the concept of a “flatcoin,” a decentralized stablecoin designed to track inflation and maintain its purchasing power. Unlike traditional fiat-backed stablecoins, which are vulnerable to inflation and seizure, a flatcoin could be backed by a diversified basket of assets or use an algorithmic approach. Existing services like Ampleforth and Truflation could serve as potential models for this concept.
The CEO delved into the idea of “on-chain reputation,” proposing a system that assigns reputation scores to wallet addresses or ENS names based on their on-chain activities. This system could find applications in lending, ratings, and fraud prevention. Additionally, Armstrong discussed “on-chain ads,” a Web3-based advertising model that would pay out based on on-chain actions rather than traditional view or click metrics. Such ads could utilize smart contracts for payout specification, allowing wallet owners to choose which ads they want to see.
Armstrong highlighted “on-chain capital formation” to make fundraising more democratic and efficient. He acknowledged that the ICO boom had its reasons, emphasizing that global capital formation still faces challenges. In his words, “Democratizing fundraising could unlock tremendous latent entrepreneurial energy across the world.”
He also proposed a global job marketplace paid in cryptocurrency, simplifying cross-border payments for organizations and workers seeking tasks, full-time jobs, or contractual work.
Privacy in Layer 2 solutions was another area of focus for Armstrong. He stressed that while transparency is valuable, not all transactions should be public. His suggestion was to bring private transactions to Layer 2, striking a balance between transparency and privacy.
Armstrong floated the idea of a fully on-chain peer-to-peer exchange with integrated escrow and reputation management. He also discussed on-chain games that would allow players to own in-game assets as NFTs.
He explored the potential for tokenizing real-world assets such as stocks, commodities, and real estate, making them more accessible and tradable on the blockchain.
Lastly, Armstrong proposed “Software for Network States,” tools designed to assist startup cities and communities in managing governance, voting, taxes, and services, all on-chain.
He concluded his message by inviting attendees to the first-ever Coinbase Ventures Summit in Malibu, California, scheduled for October. The summit aims to bring together builders interested in discussing these ideas and more, particularly those who either already have a startup or are interested in creating one.
“In five years, many entrepreneurs will be looking back wishing they had started a crypto company in 2023,” Armstrong emphasized, highlighting that “bear markets are for building.”