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The goal of Coinbase, one of the biggest cryptocurrency exchanges in the United States, is to onboard one billion users. In order to help cryptocurrency developers become more visible, the firm has announced that it has acquired Spindl, an on-chain advertising platform.
In a blog post, Coinbase emphasized its goal of supporting developers in making their projects go viral. The exchange noted, “As we talk with builders every day, a consistent theme stands out: builders want to go viral and we want to help them do that.”
Spindl, founded three years ago by a former Facebook advertising executive, focuses on improving on-chain discovery. Coinbase believes this acquisition will directly benefit builders by addressing one of their biggest challenges—finding quality users and ensuring distribution. Spindl will now integrate with Base, Coinbase’s proprietary blockchain, to enhance marketing efforts.
Coinbase highlighted the significance of this move, stating, “The Spindl team brings unmatched expertise in on-chain advertising, helping builders accelerate their reach while bringing more users on-chain.”
With Spindl’s expertise, Coinbase aims to refine advertising strategies, connect developers with engaged users, and expand the overall reach of the on-chain economy. The company sees this as a crucial step in strengthening the crypto ecosystem and accelerating mass adoption.