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A day after completing a billion-dollar merger, Anthony Pompliano’s newly rebranded firm, ProCap BTC, has moved quickly into Bitcoin. The company announced a $387 million BTC purchase to kickstart its digital asset treasury strategy.
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ProCap BTC made the purchase as part of a broader plan to build a Bitcoin-focused investment company. The firm aims to use the capital not just to hold Bitcoin but to generate returns through lending, derivatives, and other structured crypto finance tools.
BTC traded at $106,200 at the time of the announcement, with a daily increase of 0.89%.
Pompliano shared more about the firm’s vision during an interview with CNBC. “We want to build the leading bitcoin-native financial services company – like a traditional Wall Street firm, but on top of a Bitcoin balance sheet instead of dollars…”
He added, “The goal is to look and feel like a traditional financial institution. That resonates very differently with capital allocators… Many companies don’t care about the cost of capital. We do. We’re traditional capital allocators — we care about building a sustainable business that generates cash flow.”
The firm recently completed a billion-dollar merger with Columbus Circle Capital I and immediately shifted its focus toward managing a Bitcoin-based treasury. The new structure is designed to attract institutional investors looking for crypto exposure through a familiar finance setup.
ProCap BTC’s strategy blends the infrastructure of traditional financial services with Bitcoin at the foundation. The firm says the treasury program will continue building exposure to Bitcoin while developing revenue-generating strategies using crypto-focused financial tools.