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Primer, the world’s first payments and commerce automation platform, and Coinbase have announced a strategic partnership that will allow merchants in markets throughout the world to accept cryptocurrency as a normal mode of payment at checkout.
Primer and Coinbase are collaborating to streamline crypto payment acceptance by reducing the numerous unique and fragmented interfaces retailers must construct to accept various payment methods. The difficulties that merchants face in retaining and maintaining bitcoin are eliminated by Coinbase, and the complexity of adding cryptocurrency to their checkout is replaced with a simple, one-click solution by Primer.
Coinbase Commerce, Coinbase’s tool for assisting retailers in accepting bitcoin payments, may be integrated to Primer’s Universal Checkout with a few mouse clicks rather than coding. This means that Primer retailers can now easily and swiftly integrate cryptocurrency payments onto their checkout page.
Roy Zhang, Group Product Manager, Coinbase Commerce, said:
“The payments landscape is evolving at a rapid pace, and consumers are expressing a tremendous amount of excitement for crypto payments. Merchants are faced with the challenge of building seamless checkout experiences that offer consumers the flexibility they want. With Coinbase Commerce and Primer working together, any merchant can make secure cryptocurrency payments as readily available to their customers as traditional payment methods like credit cards.”
Primer co-founder, Gabriel Le Roux, added:
“Cryptocurrencies are a fast-evolving reality of the payment landscape, and we’re excited to integrate Coinbase Commerce into Primer’s Universal Checkout to create the first solution that helps merchants easily and quickly accept cryptocurrencies. We share an ambition to make crypto a commonly accepted payment method, and we want to help merchants implement it with the same ease and speed they’d experience with any other payment method. With Primer’s unique, no-code integration, merchants anywhere in the world can now add crypto to their checkout in just a few clicks.”