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A recent survey conducted by Coinbase and strategy firm EY-Parthenon shows a strong appetite for digital asset investments among institutional investors. The poll gathered insights from 352 decision-makers, highlighting their increasing interest in cryptocurrencies.
In 2024, 85% of respondents expanded their allocations to digital assets, and a comparable percentage plan to do so in 2025. Coinbase noted, “An overwhelming majority (83%) of surveyed investors plan to increase their allocations to crypto in 2025, driven by their view that cryptocurrencies represent the best opportunity to generate attractive risk-adjusted returns over the next three years.”
More than half of the surveyed investors aim to allocate over 5% of their assets under management (AUM) to digital assets this year. This move reflects a growing recognition of crypto’s potential as a mainstream investment.
Interestingly, 73% of respondents already own cryptocurrencies beyond Bitcoin (BTC) and Ethereum (ETH), indicating a diverse portfolio approach. Additionally, 84% either use or are exploring stablecoins, further demonstrating the evolving role of digital assets in institutional strategies.
Institutional investors also favor regulated channels for their crypto exposure. The survey found that 68% are likely to purchase crypto exchange-traded products (ETPs) offering diversified, multi-token index strategies. This preference suggests increased confidence in transparent, regulated investment vehicles.
Coinbase remains optimistic about the future of institutional crypto investment. “We firmly believe that the future is bright for crypto and that institutional investors’ optimism will prove to be well-founded,” the company stated.
With significant capital flowing into digital assets, institutional involvement in the crypto market is set to grow, contributing to further market maturity.