Polymarket has added ATP tennis to a growing sports partnership portfolio, only days after securing a separate agreement with the New York Yankees. The ATP deal goes beyond advertising by placing live matches and real-time trading markets on the same platform.
Good to Know
Tennis Data Innovations, a joint venture between ATP Tour and ATP Media, selected Polymarket as the Official Prediction Market Provider of the ATP Tour.
Registered US customers will be able to watch matches while trading related contracts in real time. Polymarket also gains exclusive ATP streaming rights within the US prediction market category.
“Tennis is a natural fit for prediction markets, with momentum shifting point by point and every match creating opportunities for expectations to change in real time,” said Ari Borod, President of Sports Business Development at Polymarket.
The agreement covers main draws, qualifying rounds, singles and doubles across the ATP Tour and ATP Challenger Tour. Indian Wells, the Miami Open, the Cincinnati Open and the Nitto ATP Finals sit among the included events.
Sportradar will provide official match data and odds through its existing TDI distribution agreement. Its systems will also support market settlement and monitor both tours for betting-related integrity risks.
Unlike a standard sponsorship, the arrangement combines media rights, data and direct product integration. A year-round ATP calendar also gives Polymarket regular sports activity rather than short campaigns around individual events.
The ATP announcement follows the New York Yankees partnership reported by iGaming.org today. That agreement gives Polymarket signage throughout Yankee Stadium, broadcast-visible advertising and access to fan events.
Polymarket already serves as the exclusive prediction market partner of Major League Baseball. The multiyear MLB agreement includes official branding and league data supplied through Sportradar, alongside integrity controls for higher-risk baseball markets.
The company also holds sports agreements involving MLS and UFC. However, the ATP contract provides a deeper technical link because users can watch live action and trade from one product.