Photo Credits: www.manutd.com
Manchester United has named Betway as Principal Partner and Exclusive Global Betting Partner under a multi-year agreement beginning in the 2026/27 season. The deal gives the Super Group brand prominent access to club supporters worldwide.
Good to Know
The agreement places the Betway logo on Manchester United training wear rather than match shirts. Both senior teams will carry the branding from next season, while stadium exposure will cover Old Trafford and Progress with Unity Stadium.
Supporters will also gain access to competitions and special club experiences. The partners plan to provide safer gambling resources, betting integrity guidance and training for players, employees and fans.
“We are thrilled that our Betway brand will be the Principal Partner and Exclusive Global Betting Partner of one of the world’s biggest football clubs. Manchester United’s global reach, particularly with their massive fanbase across Africa, aligns perfectly with our key markets,” Super Group Chief Executive Officer Neal Menashe said.
“The Premier League is the world’s most-watched domestic football competition and provides a powerful platform to connect with fans globally. We’re excited to see the Betway brand showcased at Old Trafford, and beyond, as part of our ongoing presence in English football’s top-flight.”
Africa forms a central part of the commercial plan. Betway operates across several markets on the continent, while Manchester United provides the brand with a large international football audience.
The Manchester United agreement becomes the largest football commitment made by Betway. The operator already works across Premier League football, Formula 1, rugby union, cricket, basketball, tennis and horse racing.
Betway also holds partnerships with Arsenal, Manchester City, Chelsea, Brighton, Bournemouth, Fulham and Sunderland. In 2026, it became the first Official Betting Operator of Formula 1.
“We are delighted to welcome Betway as our Principal Partner. The scale of our exciting new partnership reflects our growth strategy, the enduring global strength and appeal of Manchester United, and our ability to attract leading brands that want to engage with our vast worldwide fanbase,” Manchester United Chief Business Officer Marc Armstrong said.
“Betway are a world-renowned brand with significant presence across world sport. We look forward to working together to help accelerate their global ambitions and create new opportunities to bring supporters closer to Manchester United.”
Financial terms were not disclosed.