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Fanatics has introduced a new American Express credit card that connects sports merchandise, collectibles and Fanatics Sportsbook and Casino through its FanCash rewards program. The card features more than 500 athlete designs and offers rewards for everyday spending.
Good to know
Fanatics wants customers to earn rewards across its sports businesses, including merchandise, trading cards and online gambling. Its new credit card adds another way to collect FanCash, the loyalty currency used throughout the Fanatics platform.
Eligible customers can redeem FanCash for Fanatics Sportsbook and Casino rewards, including bonus bets where permitted. The program also covers sports merchandise, tickets, collectibles and Fanatics events.
Cardholders earn 5% FanCash on eligible purchases through Fanatics.com, Mitchell & Ness, Lids and other Fanatics brands. Purchases through the Fanatics app earn at least 8%, while eligible ticket purchases and select streaming services also qualify for 5%. Other purchases earn 2%.
New customers can collect $100 FanCash after spending $1,000 within 90 days. Another $100 becomes available after spending at least $500 monthly for 12 consecutive months.
American Express customers can also access FanCash without opening the new credit card.
Eligible Membership Rewards members can transfer 1,000 points into $10 FanCash. Fanatics becomes the first sports transfer partner in the American Express Membership Rewards program.
Will Stredwick, executive vice president of global network services for North America at American Express, said:
“Sports fandom is bigger than the game; it’s about the teams, athletes, and unforgettable moments that bring fans together.”
The partnership builds on an agreement announced in May 2026 that made American Express a payments partner for Fanatics and a presenting sponsor of Fanatics Fest.
Meanwhile, cardholders receive American Express network benefits covering shopping, dining, travel and ticket presales for selected sports and entertainment events.
The Fanatics American Express Card features more than 500 designs inspired by Topps trading cards. Customers can select NBA, NFL, UFC and WWE athletes, bringing familiar trading card artwork onto their credit cards.
Fanatics also plans a Championship Challenge that gives eligible customers a chance to recover up to $100,000 in annual credit card spending by correctly predicting the champions of MLB, NBA, NFL and NHL.
Additional benefits include early access to selected Topps releases, Fanatics Fest floor access and rewards through the Fanatics ONE loyalty program.
Greg Lisiewski, president of Fanatics Financial Services, described the thinking behind the product:
Sports fans are not ordinary consumers, and this is not just another credit card.
Lisiewski also said:
“This card unleashes the power of the Fanatics platform – from the gear fans wear to the tickets they buy or the collectibles they seek out – and creates yet another touchpoint to reward our fans through a robust payments solution that has not been seen in this space.”
The card carries no annual fee and runs on the American Express network. First Electronic Bank issues the card, while Imprint manages the program. US customers can currently join a waitlist, with application invitations scheduled to begin later in 2026.
Fanatics is not the first US sports betting operator to connect credit card spending with sportsbook rewards. Caesars Entertainment already offered similar benefits through its Caesars Rewards Visa card.
In April 2022, Caesars expanded its credit card rewards program, allowing customers to earn loyalty points through everyday purchases and redeem them for free bets at Caesars Sportsbook, casino play and other rewards. Cardholders could also earn credits toward higher Caesars Rewards membership tiers.
However, Fanatics takes a different approach by combining sports betting rewards with merchandise, Topps collectibles and sports events. Its American Express partnership also allows existing Membership Rewards customers to convert points into FanCash.
The launch comes as major US sportsbooks increasingly restrict credit card gambling deposits. DraftKings stopped accepting them in August 2025, while FanDuel and Caesars followed in 2026. Fanatics Sportsbook has never accepted credit card deposits.
Customers cannot use the Fanatics American Express Card directly to fund sports bets. Instead, they can earn FanCash through eligible purchases and redeem it for sportsbook bonus bets where permitted. The arrangement connects everyday credit card spending with sports betting without allowing direct credit card wagers.