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The seven-time NBA All-Star Tracy McGrady has been named the new Safer Gambling Ambassador for BetVictor in Canada. In this capacity, McGrady will encourage BetVictor players to play responsibly. His goal is to persuade customers to make use of the operator’s collection of responsible gambling resources, which are accessible for Canadian sports betting as well as online casino games.
During his remarkable 16-year NBA career, McGrady played for the New York Knicks, Houston Rockets, and Toronto Raptors. He is in a good position to discuss the significance of sustainable gaming practices because of his background as a professional athlete.
On this new chapter, McGrady stated, “I’m delighted to continue my close partnership with BVGroup and become BetVictor’s Safer Gambling Ambassador in Canada. Safer gambling is an important issue across Canada, and I look forward to helping to promote this message alongside BetVictor to encourage Canadian customers to bet and play safely and responsibly.”
This appointment aligns with BetVictor’s ongoing commitment to fostering responsible gambling. The company has a history of collaborating with athletes to raise awareness about safe betting practices. Most recently, it served as the official betting partner for British boxer Joe Joyce during his rematch with Zhilei Zhang.
BetVictor, which rebranded to BVGroup in June 2023, has been proactive in its engagement with athletes. However, the company faced challenges earlier this year when it was fined CA$30,000 (approximately $21,700) by the Alcohol and Gaming Commission of Ontario (AGCO) for offering bets on a junior hockey game.
Brent Almeida, COO of BVGroup, commented on McGrady’s appointment, stating, “We are thrilled to have signed Tracy McGrady to BetVictor to promote Safer Gambling. Tracy is a perfect role model, with an amazing career across 16 seasons in the NBA. Aligning with him is a perfect fit for the BetVictor brand.”
As McGrady takes on this ambassadorial role, BetVictor looks to enhance its commitment to safe gambling practices in Canada, leveraging McGrady’s influence to encourage responsible betting behavior among its users.