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The acquisition of Lockspread.com, a well-known daily fantasy sports (DFS) website, has been formally announced by Atlas World Sports. The goal of this calculated action is to increase the sports betting app’s market share in the DFS. Atlas World Sports plans to improve its season-long fantasy services and user experience by incorporating Lockspread’s technology into its current structure.
“This acquisition is perfectly timed as Atlas World Sports is currently in the midst of our Series A funding round,” Atlas World Sports Co-Founder and CEO Robert Kraft said. The addition of Lockspread’s engaging DFS platform will enable the company to deliver greater value to its users. Kraft emphasized, “Lockspread is a perfect fit for our vision, and this deal accelerates our growth trajectory.”
Atlas World Sports seeks to merge users’ sportsbook accounts with real-time data, including live scores, statistics, and news, to help bettors make informed decisions. Lockspread, which currently operates in 23 states, has expanded its presence through media partnerships and targeted advertising strategies.
“We created Lockspread to offer a streamlined, fun, and rewarding DFS experience,” Lockspread Founder and CEO Daniel Group noted. He added, “Joining forces with Atlas World Sports allows us to reach a wider audience and leverage their cutting-edge technology and sportsbook integrations. Together, our goal is to become the premier destination for sports betting and fantasy sports.”
Kevin Koeppel, who previously founded No House Advantage before its acquisition and transition to Betr sportsbook, will lead the new fantasy division at Atlas World Sports. The revamped fantasy platform is projected to launch in early 2025, operating under the Atlas World Sports brand.
In addition to the acquisition, Atlas World Sports has forged partnerships with major operators such as FanDuel, DraftKings, BetMGM, and Caesars. This collaboration is expected to provide users with enhanced betting options and a more comprehensive gaming experience.
As Atlas World Sports continues to grow and innovate, the integration of Lockspread.com represents a significant step toward achieving its ambitious goals in the sports betting and fantasy sports landscape.