In the lead-up to this year’s Super Bowl, the legal online betting industry witnessed a significant surge in user engagement, with nearly 2 million new users registering for betting accounts. GeoComply, a leader in geolocation security services, reported a notable 22.3% increase in geolocation verification checks during the Super Bowl weekend, underscoring the industry’s move towards a more regulated and secure betting environment. This uptick is attributed to the recent legalization of online and sports betting across several states.
The Super Bowl particularly saw heightened activity, with 8.5 million active accounts over the weekend, marking a 15% rise from the previous year. GeoComply experienced unprecedented traffic just minutes before the game started, with a peak of 14.75 thousand transactions per second (TPS), setting a new record for the company and nearly doubling the previous year’s peak during the Super Bowl.
Throughout the 2023-2024 NFL Season, more than 13.7 million new accounts were created through GeoComply’s customers, reflecting a 28% increase from the last season. This data was collected across 28 U.S. states, Washington D.C., and Puerto Rico, where betting is legally recognized. GeoComply plans to release more detailed insights from Super Bowl betting data later in the week.
Anna Sainsbury, CEO and Co-Founder of GeoComply, shared her insights on the growth of legal online betting, stating, “The continued transition to the legal market set the stage for a historic first Super Bowl in Las Vegas, and the record-breaking results we saw did not disappoint. We are proud to help foster the growth of a regulated industry that puts accountability, security, and player protection at the forefront. Compliance drives our mission, and with that commitment, we strive to help our customers reliably and responsibly expand the player funnel and boost their businesses. Every year the legal market grows is good news for consumers and states and bad news for illegal offshore sportsbooks that become marginalized.”