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The well-known betting company, FUN88, continues its long-standing relationship with English Premier League (EPL) club, Newcastle United, stepping into a new phase as their Official Betting Partner for Asia. This bond, extending over half a decade, now enters the 2023/24 season, coinciding with Newcastle United’s noteworthy achievement of Champions League qualification.
As Newcastle United’s lead jersey sponsor for six years, FUN88 rode the rollercoaster of the club’s fortunes. The journey encompassed the challenging period in the EFL Championship, the exciting ascension to the EPL, and the trials and triumphs of changing administrations. All the while, FUN88’s brand visibility enjoyed consistent growth, culminating in this year’s remarkable sprint to Champions League qualification, ending fourth in the Premier League.
FUN88’s partnership extends beyond jersey sponsorship; its key initiatives include numerous activations to engage Newcastle United’s 2.5m+ followers in both mature and emerging Asian markets. The brand has made significant strides on social media platforms, where worldwide supporters have enthusiastically participated in contests and prize giveaways.
The strengthening alliance is set to leverage local channels and promotional activities aimed at captivating and maintaining the interest of the club’s passionate fans, both before and after games. Additionally, FUN88 reaffirms its presence on LED perimeter boards at the iconic St. James’ Park Stadium, a prime pitch-side media space in the Premier League.
Amid the shifting landscape of football sponsorship in the Premier League, FUN88 willingly morphs its partnership role, moving from jersey sponsorship to the Official Partner of Newcastle United. This change signifies FUN88’s dedication to expanding the club’s recognition and appreciation across Asia as part of a broader global strategy.
As the company evolves its online offerings for football enthusiasts worldwide, FUN88’s latest move solidifies its commitment to promoting international club representation and encouraging a responsible gaming environment. Pioneering the gamified betting experience, FUN88 provides a comprehensive player journey, achieving high retention and customer satisfaction rates.
The renewed partnership with Newcastle United marks an exciting chapter for FUN88, as it seeks to cement its status as a leading gaming and entertainment platform in Asia. Fans can anticipate more team interactions and exclusive Newcastle United promotions, as the company rolls out various campaigns with the club.
Newcastle United echoes the positive sentiment, expressing gratitude to FUN88 for its support and looking forward to expanding their reach in Asia through this partnership.
FUN88 distinguishes itself in the sector with its vast range of markets and odds for sports bettors, prioritising customer satisfaction and socially-responsible entertainment. Alongside innovative technology and games, the company offers excellent personalised customer service.
Sporting a rich history in football and international sports, FUN88 has an impressive roster of ambassadors, setting it apart from competitors. Over the last decade, the company has been active in global sports marketing, partnering with Tottenham Hotspur FC in 2012, and later with Newcastle United FC as a jersey sponsor before transitioning to a betting-partner role. Recently Spain World Cup winner Iker Casillas joined the online operator as brand ambassador. Apart from football, FUN88 has collaborated with basketball legend Kobe Bryant, the OG Dota 2 eSports team, and cricket superstar Daren Sammy.