Stake has released a new global football campaign built around Sergio Agüero, Patrice Evra, Iker Casillas and Eden Hazard, with the video arriving one week before the 2026 tournament begins.
Good to Know
Stake is using four familiar football names to frame its 2026 global tournament push. The online casino and sportsbook has released “It’s All At Stake,” a hero video that mixes football humour, fan habits and ambassador-led scenes.
Rather than focusing on match footage, the campaign leans on everyday football culture. Casillas appears in a nightclub scene. Agüero helps a player recover during a five-a-side match. Hazard takes on the role of an intense coach. Evra appears in a tattoo studio, where he delivers his slogan “I love this game” to a customer.
The timing gives Stake a clear tournament window. Global football events drive high attention across sportsbook brands, especially in the days before kick-off, when operators compete for search traffic, social views and fan recall.
Stake Director Jarrod Febbraio said:
“The 2026 global football tournament is one of the few sporting events that genuinely captures the attention of fans across every corner of the globe,” said Stake Director Jarrod Febbraio. “We wanted to create a campaign that reflects the excitement, anticipation and passion that supporters feel throughout the competition while also bringing together some of football’s most iconic personalities.”
“Having Sergio Aguero, Iker Casillas, Eden Hazard and Patrice Evra involved gave us the opportunity to create something entertaining, relatable and unmistakably football. The result is a campaign that celebrates the moments, emotions and conversations that make moments like this such a unique cultural occasion.
Stake said the video forms part of a broader 2026 football tournament activation strategy. The brand wants its ambassadors close to major sports moments, while using high-profile football personalities to reach viewers across multiple markets.
The campaign also gives Stake more short-form material for social media. Each scene works as a separate clip, which helps the operator stretch one hero video across YouTube, Instagram and X during a busy football period.
Stake also repeated its responsible gambling message. The company said it promotes educational tools and encourages customers to make informed decisions when using the platform.
Febbraio said:
“At Stake, we aim to put our millions of customers at the heart of sport’s biggest moments. Whether fans are watching from the stands, at home or with friends, this campaign reinforces what it’s like when it’s all at Stake.”
Sportsbook brands often increase ambassador-led campaigns around major football tournaments because search demand, social engagement and betting interest rise sharply before and during international events.