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FanDuel and Diamond Sports Group have entered a long-term partnership, giving FanDuel exclusive rights to Diamond’s regional sports networks (RSNs) and digital offerings. This agreement allows FanDuel to expand its reach and brand visibility across multiple platforms.
Starting October 21, Diamond’s Bally Sports RSNs will be rebranded under the FanDuel Sports Network, with each region adopting a localized FanDuel name. This collaboration will bring FanDuel closer to sports fans in various markets.
Diamond Sports Group CEO, David Preschlack, emphasized the potential of this partnership, stating, “Collaborating with FanDuel provides a tremendous pathway for Diamond to elevate the fan experience and deepen the incremental value we provide for our team, league, and distribution partners.”
He also highlighted how this move would enhance their digital offering, creating new opportunities for local fans. Agreements with key partners like the NBA, NHL, and major distributors have already been secured, and Diamond remains committed to driving value for its team and stakeholders.
FanDuel’s role will extend beyond naming rights. The operator will have exclusive digital media placement and integration during live broadcasts of NBA, NHL, and MLB games on the FanDuel Sports Network. Additionally, both companies are working to explore a direct-to-consumer (DTC) app that would combine FanDuel TV programming with Diamond’s offerings.
Mike Raffensperger, President of Sports at FanDuel, commented on the significance of the deal: “Partnering with Diamond provides us an opportunity to put the FanDuel brand at the intersection of the nation’s largest group of regional sports networks.” He emphasized that many FanDuel users are also devoted RSN viewers, and this partnership will allow the brand to better connect with sports fans.
FanDuel also gains reseller rights for Diamond’s DTC product, along with other economic and equity considerations, though the financial details were not disclosed.