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Bet365 is growing its U.S. footprint by linking up with one of the most talked-about teams in women’s basketball. The sportsbook has officially partnered with the Indiana Fever for the 2025 WNBA season, adding another big-name team to its roster.
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Bet365 is now the Indiana Fever’s “official sportsbook partner,” giving fans exclusive promotions and branded experiences throughout the 2025 season. The move follows a deal in June with the Chicago Sky, showing bet365’s growing interest in women’s sports as part of its U.S. expansion plan.
A bet365 spokesperson said:
“Exciting, record-breaking, and hungry for more, the Indiana Fever certainly embodies the Never Ordinary spirit, and we are incredibly enthusiastic about the partnership.”
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As part of the announcement, bet365 launched Bet Boosts for new and eligible users—including enhanced odds for the Fever to win the 2025 WNBA Championship and for Caitlin Clark to win league MVP.
Though Clark has been sidelined recently with a groin injury, she is expected to return to the court this week. The 2024 Rookie of the Year already made headlines by breaking the league’s rookie scoring record and has become one of the biggest names in women’s basketball.
The Indiana Fever has embraced the new collaboration as a way to offer fans more ways to interact with the team beyond the game.
“We’re excited to team up with bet365 and bring fans a premium mobile sports betting experience,” said Fever COO and GM Amber Cox. “This partnership is all about creating more ways for fans to connect with our team from tipoff to the final buzzer.”
As part of the partnership, bet365 will be featured across the Fever’s digital content, mobile app, and broadcasts on the Fever Radio Network.
Bet365’s growing ties to the WNBA reflect a shift in how sportsbooks are tapping into different fan bases, especially with the growing attention on women’s professional sports. The partnership with Indiana Fever builds on that momentum and gives the brand a chance to stand out in a crowded betting landscape.