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Underdog Fantasy and Snapback Sports, owned by Jack Settleman, have announced that their cooperation has been renewed, with an extension through 2027. This signifies the third extension of their initial contract, demonstrating the robustness and prosperity of their continuous partnership.
CEO of Snapback Sports and Head of Winning for Underdog Fantasy, Jack Settleman, expressed his excitement about the long-term agreement. Snapback Sports was first launched by him on Snapchat, but it has now grown to several platforms.
“We’re so excited to ink a long-term deal with Underdog,” Settleman stated. “The last three years have been amazing growing alongside them. I’m most excited for what this means for Snapback and its fans. Underdog has been the home for fantasy sports for our audience and now we get to dive even deeper into bringing our fans the most innovative content and gaming opportunities.”
This partnership exemplifies Underdog’s strategy of investing in entrepreneurial ventures and fostering mutual growth. Under the renewed agreement, Underdog will support Snapback Sports’ content, events, podcast, and fan engagement initiatives. Additionally, Settleman and Snapback Sports hold an equity stake in Underdog, further solidifying their collaboration.
Jeremy Levine, Founder and co-CEO of Underdog Fantasy, highlighted the synergy between the two entities. “We center everything we do at Underdog around an aggressive entrepreneurial spirit and a deep passion for sports, and sports fans. Jack Settleman and Snapback Sports bring the same approach, which is why our partnership has been such a success,” Levine said. “We are going to continue working with Snapback to create amazing content and experiences for our fans.”
As part of the renewed partnership, Snapback Sports has allocated $100k in promotional credit for fans who join Underdog using Snapback’s code. This initiative aims to give back to their growing community. Additionally, Snapback Sports plans to expand its team in the coming months to better serve its increasing audience.
This partnership renewal underscores the commitment of both companies to innovate and enhance the experience for sports fans, setting the stage for exciting developments in the years ahead.