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The Union of European Football Associations (UEFA) and Polish sports betting company STS, which is currently controlled by Entain, have signed a large advertising rights agreement. In accordance with the terms of the agreement, STS will have the opportunity to manage marketing initiatives for the UEFA Europa League and the UEFA Europa Conference League in Poland.
Expanding Entain’s Sports Sector Presence
Through the acquisition of STS, Entain, which already collaborates with the two leagues listed above, will increase its position in the sports industry. These advertising rights will be used by the Polish company STS to connect with football fans all around Europe. The STS emblem will be prominently shown during games involving Polish teams in order to advertise its sports betting services.
In parallel, STS has promised to launch a number of regional promotions in Poland for sports lovers. Some fortunate football fans could even get the chance to win tickets to illustrious European soccer fixtures.
A Commitment to Supporting the Sports Sector
The largest private operator in Poland, STS, is unwavering in its dedication to advancing the sports industry. Along with its affiliations with several teams in a variety of sports, STS is honored to be the official sponsor of Poland’s national soccer team.
Pawe Rabantek, the Chief Marketing Officer of STS, expressed his excitement at the activation of the advertising rights. The opportunity to increase marketing efforts and strengthen STS’s position in Poland’s gaming industry are just two of the many advantages that the STS team has benefited from Entain’s acquisition, according to him. Additionally, Rabantek hinted at the debut of interesting promos that would improve the whole sports betting experience for fans.
The purchase of STS by Entain was finished in June and cost about $945 million. Mateusz and Zbigniew Juroszek, two of STS’s largest shareholders, approved the acquisition, bringing STS within the global Entain family.
This tactical step demonstrates STS’s dedication to using its partnership with Entain to promote development and innovation in the Polish sports betting sector.