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PrizePicks, a leading daily fantasy sports (DFS) platform in North America, has announced a dynamic partnership with actor and comedian Drew ‘Druski’ Desbordes. As the latest addition to PrizePicks’ roster of brand ambassadors, Druski will play a key role in promoting the platform through a series of innovative initiatives.
Under the new agreement, Druski will collaborate with PrizePicks to create exclusive co-branded merchandise, engaging online content, and national advertising campaigns. This partnership aims to enhance interaction with the DFS community through various engagement opportunities.
Druski expressed his enthusiasm for the partnership, stating, “I’m fired up to work with PrizePicks, we’ve done some cool stuff over the years and I’m excited to keep it coming. Coulda Fest is a celebration of Atlanta’s culture that brings us back to the special times in our city’s history with a night of music and comedy. This concept has never been done before, so I’m looking forward to bringing this vision to life, thanks in part, to the support from PrizePicks.”
As part of this collaboration, PrizePicks is the title sponsor for the inaugural Coulda Fest, set to take place on September 7 at Atlanta’s State Farm Arena. The event will feature a night of music and comedy, celebrating Atlanta’s rich cultural heritage.
In addition, PrizePicks has achieved a significant milestone with its peer-to-peer fantasy sports platform, PrizePicks Arena. Since its launch, the game has surpassed two million lineups, with over 100,000 players participating. PrizePicks Arena allows users to showcase their skills by competing directly against other players, enriching the sports entertainment experience within the PrizePicks community. Currently, Arena is available in Alabama, Tennessee, West Virginia, and Wyoming.
Recently, PrizePicks also welcomed Mike Ybarra as its new CEO, marking a new chapter for the company.