Professional snooker is now more accessible to European viewers because to OlyBet’s official partnership with the World Snooker Tour (WST). OlyBet will work with WST as its Official European Betting Partner to promote elite snooker tournaments, such as The Masters in January at London’s Alexandra Palace.
The agreement aligns OlyBet with the WST’s global appeal, celebrating the sport’s rich history and engaging fanbase. Corey Plummer, OlyBet Group Chairman and CEO, expressed enthusiasm: “Partnering with WST will bring the excitement, history, and personality of world-class snooker closer to OlyBet’s communities.” He also highlighted OlyBet’s commitment to creating memorable sports moments through activations and player interactions.
Adding to the excitement, renowned snooker player Jack Lisowski joins OlyBet as its brand ambassador. Known for his skill and vibrant personality, Lisowski will feature in OlyBet’s content initiatives and represent the brand during the partnership. Peter Wright, WST Chief Commercial Officer, commented: “It’s exciting to team up for the first time with OlyBet, an inventive brand… We look forward to collaborating with the OlyBet team and their new ambassador Jack Lisowski.”
This partnership expands OlyBet’s presence in sports, complementing its existing collaborations in football and golf.