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Brazil’s betting industry could face a sharp change in rules if a new proposal from Senator Humberto Costa moves forward. His bill, 3.754/2025, aims to tighten controls on fixed-odds betting, with new restrictions on player limits, advertising, and sponsorships.
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Under Costa’s plan, the Ministry of Finance would gain power to set daily and weekly betting limits, adding another layer to the monthly spending cap. Promotions and advertising would be blocked from 6 a.m. to 10 p.m., whether on TV, radio, or internet platforms. Operators would also be prohibited from sponsoring public cultural, sporting, or entertainment events, regardless of where the funding comes from.
Costa, who belongs to the same political party as Finance Minister Fernando Haddad, shares Haddad’s concerns over the sector. The finance minister has previously said he would prefer betting not be legal at all, though both acknowledge the reality — the market is here and needs strict regulation. He said:
“The goal is to reduce the risk of over-indebtedness and gambling addiction, particularly among young and vulnerable users.”
If passed, the bill would set some of the toughest restrictions in Brazil’s growing betting market. The proposal comes as the country debates new betting tax rules within a larger finance reform plan.
The move also follows growing attention on operator behavior. Recently, Blaze faced an official complaint for allegedly targeting children through influencer-led marketing content. Supporters of Costa’s bill see such incidents as proof that stronger rules are needed.
For betting operators, the combination of stricter age limits, tighter marketing rules, and reduced sponsorship opportunities could reshape how they operate in Brazil. For players, it would mean fewer opportunities to wager and much lower spending caps — a clear signal that lawmakers want to put consumer protection ahead of expansion.