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Midnite, one of the UK’s fastest-rising sportsbooks and casinos, is heading into the new racing season with a major partnership. The company has confirmed a three-year deal with Arena Racing Company (ARC) to become an official partner of the All-Weather Championships (AWC), which begin a new season this month.
Good to Know
The 13th season of the All-Weather Championships kicks off on October 21, featuring more than 200 fixtures before wrapping up on Good Friday, April 3, 2026. The finale includes the prestigious AWC Finals Day at Newcastle, offering over £1 million in total prize money, alongside the AWC Plate at Lingfield Park.
Midnite’s branding will appear across all four racecourses — from the winners’ enclosures to the starting stalls — and the operator will hold naming rights for all Sprint, Marathon, and Middle Distance races. The sponsorship ensures visibility across Sky Sports Racing broadcasts, with selected high-profile events like the Churchill Stakes and Easter Classic also airing on ITV Racing.
Andrew Mook, head of brand marketing at Midnite, said:
“We’re continuing to find new ways to elevate Midnite’s profile in the minds of sports fans, and racing is a sport where we know our product is strong and enjoyed by our players. Our mission is to bring fans closer to the sports they love and this partnership gives us the perfect platform to do that across some of the best-loved racing venues in the UK. We’ve got a track record of engaging supporters through creative sponsorship activations, and racing fans can expect more of the same throughout the All-Weather Championship season — with plenty of fun ideas to help make every race day a little more memorable.”
The new agreement follows a busy sponsorship year for Midnite, which also partnered with Sheffield United, Southampton, and the World Snooker Championship. Each deal reflects the company’s broader goal to connect with diverse sporting communities through immersive, fan-focused activations.
David Leyden Dunbar, ARC director of commercial strategy and partnerships, welcomed the collaboration, saying:
“As we get set for the 13th season of the All-Weather Championships, we’re pleased to welcome Midnite as an official partner. Their support of the Sprint, Middle Distance, and Marathon categories will help us continue to grow the profile of the series and engage a wide audience of racing fans. Midnite has shown a strong commitment to connecting with sports audiences through creative campaigns, and we’re looking forward to working together throughout the season to bring fresh energy and new ideas to the Championships.”
The All-Weather Championships have become a fixture of British racing, offering competitive year-round racing for fans and valuable opportunities for trainers and jockeys. With Midnite stepping into an expanded role, the 2025-26 season is shaping up to deliver strong engagement both on and off the track.