Michigan regulators are taking aim at unlicensed sports prediction markets that have started popping up across the state. The Michigan Gaming Control Board (MGCB) has opened investigations into operators that appear to sidestep existing state laws, raising alarms about consumer safety and the integrity of the legal betting system.
These platforms are being scrutinized for functioning outside the state’s regulatory framework. Unlike licensed sportsbooks, which must follow strict rules covering age restrictions, anti-money laundering policies, identity verification, and responsible gambling tools, the unregulated alternatives offer none of those protections.
Henry Williams, Executive Director of the MGCB, said the board is serious about protecting residents and ensuring they only use legal betting options. “Unlicensed entities not only pose a risk to consumers but also undercut the integrity and revenue-generating potential of the state’s regulated sports betting industry,” he said. “We are actively investigating these practices and will pursue appropriate measures to protect Michigan bettors.”
One major concern involves how these platforms market themselves. Some offer “sports contracts” that mimic investments, blurring the line between betting and trading. Williams warned that such messaging can easily mislead users. “Sports betting is meant to be a form of entertainment, not a financial investment,” he said. “By framing sports contracts as investment vehicles, these platforms risk confusing consumers and undermining the state’s commitment to responsible gaming.”
Access by underage users is another key issue. In Michigan, sports betting is restricted to those aged 21 and up, but some of these unlicensed platforms reportedly allow users as young as 18.
Other states have already moved in the same direction. Nevada, Maryland, Montana, New Jersey and Ohio have launched similar efforts to crack down on unauthorized sports prediction markets. In Illinois, the Gaming Board began investigating Kalshi, a well-known prediction market operator, over potential violations tied to unlicensed wagering on April 3.
Aside from concerns over fairness, the MGCB also flagged serious cybersecurity and fraud risks. Without licensing, these platforms may fail to protect user data or prevent identity theft. The lack of oversight means no assurance of safety for Michigan bettors.
The MGCB confirmed it will continue its investigations and take further steps if needed, describing the issue as a “serious risk” to both consumers and the integrity of the state’s legal gambling ecosystem.