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Genius Sports Limited has achieved a significant extension and expansion of its existing low latency official data partnership with Football DataCo, the entity in charge of UK football data rights.
The Premier League is the most popular league in world sport and Genius Sports has created the fastest, most accurate and secure feed on UK football.
With the new agreement Genius Sports strengthens its long-standing alliance with Football DataCo. As per the terms, Genius Sports remains the solitary official provider of low latency live data from the English Premier League (EPL), English Football League (EFL), and the Scottish Professional Football League (SPFL) to the worldwide sports betting industry. Since 2019, Genius Sports has been the sole distributor of low latency official data from over 4,000 UK football fixtures per season to multiple regulated sportsbooks globally. This extended partnership is slated to last until the end of the 2024-2025 season.
Furthermore, Genius Sports will also expand its role as the Official Tracking Data and Analytics Partner to the EPL. It will leverage its superior Second Spectrum technology to gather sub-second, skeletal tracking data for all Sky Bet EFL Championship and Championship Play-Off matches. Consequently, Genius Sports’ AI-driven tracking systems will be implemented at all remaining Championship grounds, gathering in-depth positional data on every player, match official, and the ball.
The high-quality data from this collaboration allows Second Spectrum’s augmentation technology to generate automated, real-time enhanced graphics using on-pitch optical data. This technology provides detailed team and player insights, including shot velocity, player speed, positional data, and more. Broadcasters can opt to use these unique data-driven overlays to offer personalized viewing options for fans, elevating their experience irrespective of how and where they watch the match.
Adrian Ford, General Manager of Football DataCo, noted, “Genius Sports and Second Spectrum continue to generate first-class data and provide innovative solutions for a variety of Football DataCo’s stakeholders. The technology is improving all the time, extending the creative use of data to improve the presentation of English and Scottish football.”
Mark Locke, CEO of Genius Sports, added, “The Premier League is the most popular league in world sport and Genius Sports has created the fastest, most accurate and secure feed on UK football to power first-class products for sportsbooks around the world. We are delighted to extend our partnership to continue to power innovation and now to expand it to include our suite of AI-powered Second Spectrum Tracking Data technology for the EFL Championship as well as the Premier League.”