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Gaming technology company Gambly and sports betting analytics platform Unabated have completed a merger and formed Gambly Ventures, Inc. The deal brings together AI betslip technology, odds comparison tools, and betting data resources as both brands keep operating as separate platforms.
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Rather than folding one brand into the other, Gambly Ventures plans to keep both platforms in place while combining the parts that already overlapped. Gambly brings AI betslip technology and deep linking tools, while Unabated adds real-time odds comparison and betting analysis aimed at more experienced users.
“Our mission is simple: move people from the idea of a bet to a placed wager as frictionlessly as possible,” said Jonathan Bales, cofounder and chief strategy officer of the new Gambly Ventures. “By combining Unabated’s tools with Gambly’s technology, we can serve the full spectrum of the betting market.”
Gambly, built in part by cofounder Cal Spears, says more than 200,000 users have linked phone numbers to receive betting slips by text. Another 2,700 Discord members use Gambly for deep links. During the past NFL season, the company generated nearly 15 million betslips for sports betting operators.
Unabated, meanwhile, built a following among bettors looking for sharper tools, including real-time odds comparisons and other analytics. In a post on X, the company said the merger should help improve efficiency, widen odds coverage, and speed up product updates.
Gambly Ventures said it plans to combine key resources across both businesses, including odds ingestion and mapping, data science, and betslip deep linking. Company leadership also sees the merger as a way to build stronger AI and data infrastructure as prediction markets start getting more attention across the gaming industry.
“Unabated gives aspiring bettors the tools and resources to make sharper bets,” Unabated cofounder Jack Andrews said. “This merger of engineering talent and product vision allows us to build more efficiently and enables bettors on both platforms to make better wagers. It’s a win/win/win.”
For sports betting users, that means Gambly Ventures is trying to cover more of the market in one structure, from casual bettors who want a faster path to placing a wager to advanced users who want deeper analytics, odds comparison, and betting tools.