Flutter Press Release Highlights Growth of Women’s Sports and Betting

A new Flutter press release celebrates how women’s sports are reshaping both fan engagement and betting trends across the globe. From tennis to basketball to the Olympics, sell-out crowds and record betting volumes show that female athletes are no longer just part of the conversation—they’re driving it.

Good to know

• Women’s competitions are fueling record betting volumes on Flutter platforms.
• Female athletes like Caitlin Clark and Coco Gauff are turning into global betting powerhouses.
• Social media influencers are amplifying women’s sports, pulling in new and diverse audiences.

According to Flutter, women’s sports are capturing attention like never before:

1. US Open 2025: Aryna Sabalenka’s title defense drew 2.4 million TV viewers, with 1.8 million FanDuel bets on women’s matches—up 32% since 2023.
2. UEFA Women’s Euro 2025: The Lionesses won in Basel before 45 million global viewers, as Flutter brands saw betting volumes climb across the tournament.
3. French Open 2025: Coco Gauff’s win over Sabalenka became one of Flutter’s top three tennis betting events ever.
4. WNBA 2024: Caitlin Clark’s debut season tripled TV viewership, while FanDuel WNBA betting rose 273%, with Clark alone driving 13% of prop bets.
5. Paris Olympics 2024: With equal slots for men’s and women’s events, 24% of all Flutter Olympic bets went to women’s competitions, led by gymnastics and soccer.

Flutter’s Strategy

The release notes that Flutter is expanding betting options for women’s sports, from live in-play markets to prop bets on emerging athletes. The company is also investing in digital experiences that deliver personalized content and deeper fan interaction.

The message is clear: women’s sports aren’t just gaining cultural traction—they’re also shaping the future of the global betting market. Flutter believes this momentum will keep building as new talent rises and fans demand more opportunities to watch and wager.