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FanDuel has added another Toronto team partnership, and the timing lines up with a key launch year for women’s basketball in Canada. The company will work with the Toronto Tempo as the WNBA franchise prepares for its first game on May 8 against the Washington Mystics.
Good to Know
Toronto Tempo now has FanDuel as its first Canadian sportsbook and casino partner, giving the new WNBA team an early commercial deal before its debut season begins.
The agreement will connect FanDuel with Tempo fans through in-arena branding, digital campaigns, and exclusive customer experiences. Fans will also see betting and engagement features tied to the team from tip-off to the final buzzer.
Tom Burdakin, vice president of marketing at FanDuel, said:
“Partnering with the Toronto Tempo in their inaugural season is an exciting opportunity for FanDuel customers and basketball fans. As a company that shares the same passion for community and empowering women’s sports, we are proud to support a new franchise that will celebrate fans and elevate women’s professional sports in Canada.”
The deal also fits into a wider FanDuel strategy in Ontario. The operator already has ties with Toronto Maple Leafs, Toronto Raptors, Toronto FC, and Toronto Argonauts. It also works with TSN as an official sports betting partner in Ontario and has held official WNBA partner status since 2022.
For Tempo, the partnership arrives as interest in women’s sports keeps rising. WNBA games on ESPN averaged 1.3 million viewers in 2025, up 6% year over year, while viewers under 18 rose 30%.
Lisa Ferkul, Chief Revenue Officer of Toronto Tempo, said:
“One word to describe this partnership is transformative. Welcoming FanDuel marks a significant milestone for our organization as we continue to build Canada’s first WNBA team and deepen fan engagement.”
FanDuel has also increased its presence in women’s hockey. In late 2024, it became one of the first official sportsbook partners of the Professional Women’s Hockey League across Canada and the U.S.
Toronto Tempo will share its first WNBA season with Portland Fire, giving the league two new teams in 2026.