Entain Pushes Fresh Sportsbook Features Across Global Markets

Entain is rolling out a new wave of sportsbook upgrades, aiming to give players more control and better speed across several major markets. The operator is blending faster technology with localized features in places like the U.K., U.S., and Brazil.

Good to know

• Entain cut withdrawal times to under one minute in 90% of cases.
• Live same-game parlays are now available on BetMGM for MLB and NFL, with NBA coming soon.
• Brazilian players can use new tools like Fantasy Markets, AccaBoost, and Stats Pro for deeper football insights.

Sports fans in different corners of the world are starting to see changes inside Entain’s sportsbook apps. In the U.K., Ladbrokes and Coral customers are using a fresh feature called Quacca Bar. It lets players build and edit multiples without leaving the app, and already more than half of all bets are going through it.

Meanwhile, U.S. customers betting with BetMGM can try live same-game parlays. Baseball and football are supported now, with basketball joining soon. The updated BetMGM app is also being promoted as its “most responsive yet,” featuring live bet tracking for iOS, new research tools, and cash-out options during play.

Brazil, one of the fastest-growing betting markets, has its own set of localized upgrades. Fantasy Markets and in-play football BetBuilder now sit alongside AccaBoost promotions and a new stats hub called Stats Pro, where players can track live wagers and dig into data before making their calls.

Entain says its tech stack, which runs on four main pillars—sports, gaming, marketing, and account management—is behind the smoother experience. One clear outcome is the company’s improved BetBuilder product. Pre-match turnover has already climbed 80%, with Entain’s turnover share rising to 12%. Building on that, an in-play BetBuilder powered by Opta data will now allow customers to create bets while games unfold.