Get 125% / $2,500 on 1st deposit!
New players only. Exclusive Welcome Bonus of up to $2,500
With the NFL season looming, DraftKings is stepping up its game. The online sportsbook is pulling back the curtain on an upcoming commercial that spotlights comedian Kevin Hart and ex-NFL star Ryan Fitzpatrick.
This new advert aligns with the company’s freshly minted tagline, “The crown is yours.” Through it, DraftKings emphasizes its royal motif and positions itself as a platform that champions its players.
The commercial, set to debut on August 21, promises both laughs and lucrative deals. It cleverly weaves Hart’s comedic flair with the playful term ‘Fitzmagic’ drawn from Fitzpatrick’s surname. More than just chuckles, it tempts audiences with an alluring offer: make a $5 bet and receive a generous $200 in bonus bets.
Looking back, Kevin Hart isn’t a new face for DraftKings. Their collaboration began in 2022, featuring ads for Reignmakers Football and even a splashy Super Bowl LVII advertisement. Stephanie Sherman, the chief marketing officer at DraftKings, expressed her satisfaction with Hart’s partnership, commenting on how the NFL launch season is a pinnacle of engagement and acquisition for the company.
Interestingly, this surge in DraftKings’ promotions aligns with the upward trajectory of online sportsbooks. A brief rewind to 2018 showcases just New Jersey championing legalized sports betting. Fast forward to today, 21 US states have jumped on the bandwagon. As of now, DraftKings, alongside its main rival FanDuel, dominate the industry.