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Comcast has expanded its partnership with leading sportsbooks by integrating FanDuel’s live sports betting odds into its Xfinity Odds Zone on X1. This addition, which follows the March 2024 collaboration with DraftKings, allows customers to view real-time betting odds alongside live sports coverage on their television screens.
Xfinity’s Odds Zone now brings bettors the unique experience of viewing live odds from two major sportsbooks, FanDuel and DraftKings, while watching their favorite teams. With this integration, fans can easily stay up-to-date on odds throughout professional sports games, making it easier to place wagers directly from their TV screens.
Vito Forlenza, Comcast’s VP of Sports Entertainment, emphasized the enhanced viewing experience, stating, “X1 is the best seat in the house for live sports, and now with FanDuel as part of Odds Zone, we’re making it even better for fans by integrating odds from another top sportsbook directly into their viewing experience.” Comcast aims to bring everything fans need in one place—whether it’s national or local broadcasts, or streaming content. Combined with other features like enhanced 4K and multiview, Xfinity is pushing the boundaries of the sports entertainment experience.
The integration also allows customers to easily place bets using their mobile devices. By scanning a QR code displayed on the TV screen, fans can instantly add bets to their FanDuel bet slip. This seamless process makes it simple for viewers to wager without interrupting their enjoyment of the game.
“We are thrilled to partner with Comcast to enhance how our customers can watch and wager on their favorite teams and athletes,” said Karol Corcoran, FanDuel’s SVP and GM. “Integrating FanDuel odds into the Xfinity Odds Zone offers sports fans another way to interact with our robust sports betting offering, and we look forward to collaborating with Comcast to continue elevating the game day viewing experience.”
Looking ahead, Comcast plans to make Odds Zone more accessible by creating a new sports betting hub on X1, which will serve as a centralized destination for sports fans, bettors, and fantasy players alike.