Chelsea FC Partners with BingX in £10m Crypto Deal

Chelsea Football Club has reached an agreement with BingX, a cryptocurrency exchange, for a sleeve sponsorship deal valued at over £10 million. This significant partnership will feature BingX’s logo on Chelsea’s match shirts starting with their upcoming Carabao Cup semi-final against Middlesbrough. Additionally, BingX will be featured on the front of Chelsea’s training kits starting next season.

Founded in 2018, BingX serves 10 million users globally, though it’s not accessible in the UK. This new deal marks Chelsea’s latest venture into the world of cryptocurrency, following the termination of a £20 million-a-year deal with their previous crypto partner, WhaleFin, during the 2022-23 season. The partnership with BingX positions Chelsea among 18 of the 20 Premier League clubs now aligned with crypto partners.

Chelsea and BingX are set to collaborate on various activities aimed at enhancing global brand presence and engaging both Chelsea supporters and BingX users with innovative digital content. The collaboration will also bring BingX’s presence to Stamford Bridge and Chelsea’s training ground, connecting the brand with Chelsea’s vast global fanbase and the Premier League’s extensive viewership.

Casper Stylsvig, Chelsea FC’s chief revenue officer, shared his enthusiasm: ‘We are excited to kick off 2024 with the announcement of a hugely exciting partnership for the club. Our alignment with one of the fastest-growing cryptocurrency exchanges in the world is a signal of the club’s ambition to innovate and grow our partnership network. Both BingX and Chelsea share a passion and commitment towards investing in the future, and we look forward to collaborating with them in the coming seasons.’

Vivien Lin, chief product officer at BingX, also expressed her excitement about the collaboration: ‘This collaboration between BingX and Chelsea indicates our shared visions for the future. Both entities are driven by a visionary approach, and together, we are poised to bring forth innovative experiences that will resonate with our users and Chelsea fans. This partnership is not just about the present; it’s about co-creating a future where excellence and forward-thinking experiences define our journey together.’