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Spotlight Sports Group (SSG), a global technology, content and media company specializing in sports betting and fantasy sports, has released its third annual edition of the BetTech Ecosystem report. This comprehensive report offers a deep dive into the global sports betting sector and provides the industry with a better understanding of regulated betting markets.
The BetTech visual showcases six sections: content, data, platform providers, e-commerce, iGaming, and trading, with 80 new entrants in 2023 and a total growth of 17% YoY. The report identifies 375 companies, from start-ups to global enterprises, with a presence in one legal market or every legal market.
According to the report, content is still the driving force of the BetTech Ecosystem, with actionable sports betting content and insights driving users into and through the betting funnel. The growing importance of business analytics and analytical insights to the industry is showcased by the large increase of suppliers in this sub-section.
The trend for operators owning their own platform has shifted towards using third-party experts. Fraud and ID verification services are becoming increasingly important to the betting sector. The report highlights the growing importance of RegTech, with increased regulations coming to the UK, driving growth in this subsection and an expectation of major consolidation to come.
To add to the report’s findings, Spotlight Sports Group US Managing Director Harry von Behr recently spoke with Wayne Kimmel (Managing Partner, 76 Capital), Robin Chhabra (Chief Executive Officer, Tekkorp Capital), and Eric Frank (Chief Executive Officer, Odds On Compliance) on a webinar – The State of Play in Sports Betting and iGaming Globally.
Chhabra highlighted the importance of RegTech and predicted changes to come in this section of the BetTech Ecosystem over the next few years. “In RegTech, you’ll see suppliers within this subsection coming together to make a one-stop-shop. Compliance, identity, affordability, AML – will all come together, and that will provide value to the operators.”
The BetTech Ecosystem report has become an essential project for SSG and the industry as a whole. It is the only report of its kind that takes a deep look at the whole industry while also acknowledging the companies that help make the industry what it is. With this expanded edition, SSG is proud to provide the industry with a better understanding of the state of play in the global sports betting sector.