Betr Buys Ascent Capital Management Ahead Of Polymarket Launch

Betr has acquired Ascent Capital Management as it prepares to enter prediction markets through its partnership with Polymarket.

Good to Know

• Ascent Capital Management is registered with the NFA and CFTC.
• Betr plans to add Polymarket event contracts to its single-wallet app in 2026.
• The deal helps Betr avoid waiting longer for its own NFA approval.

Betr Uses Broker Deal To Enter Prediction Markets Faster

Betr had already applied for NFA membership in October 2025, but seven months later, the operator chose a faster route. By buying Ascent Capital Management, Betr gains access to an introducing broker already registered with the National Futures Association and the Commodity Futures Trading Commission.

That status matters because prediction market platforms operate under CFTC oversight, which allows event contract exchanges to reach all 50 states. For Betr, the deal creates a path beyond the state-by-state limits that shape online sports betting and casino launches.

The company did not disclose the acquisition price. However, Ascent Capital Management gives Betr a ready-made regulatory setup as it works toward a 2026 launch tied to Polymarket.

Betr first announced its multi-year Polymarket partnership in March. The plan is to offer sports, politics, culture and other event contracts through the Betr single-wallet super app, which already includes Picks, Sportsbook, Casino and Arcade products.

Joey Levy, cofounder and CEO of Betr, said:

“Prediction markets represent one of the most exciting evolutions in interactive entertainment and financial technology,”

“Since starting Betr, we have built our business entirely around serving the modern sports fan at scale. This acquisition is another step toward our vision of creating the first true nationwide real-money gaming app.”

Betr said the launch will come later in 2026, though no exact date was given. The company also said the product will be powered by Polymarket and aimed at its base of more than one million paying users.

Levy said:

“By securing IB registration through the acquisition of an established broker, we can now focus entirely on launching a seamless, compliant prediction markets experience powered by Polymarket,”

The acquisition also shows how operators are trying to move faster as prediction markets become more competitive. Instead of waiting for a fresh approval process, Betr now has a registered broker structure that can support its next product line.

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